Super Bowl Advertising Facts And Figures

Ad Age has put together a comprehensive chart containing data for 38 years of Super Bowl broadcasts. Included in the chart are prices paid for spots, broadcast network, game ratings, and cost per thousand figures which indicate the rising cost of the Super Bowl as an advertising channel. In 2004 dollars, the CPM in 1970 was $8.88. In 2004, the figure was $25.06.