42 BELOW Vodka Promotes And Serves

42 BELOW Vodka took an appropriate approach to street marketing during the recent East Coast snow storm. From the 42nd parallel in New Zealand, to 42nd street in New York, 42 BELOW was out in the blizzard of Manhattan clearing snow from their favorite bars. Ten inches of fresh powder did not deter the 42 BELOW snow patrol team Monday night as they cleared a path from the curb to the door of Butter, Table 50, Hiro, Quo, 203 Spring, Caviar and Banana's, Snitch and Bungalow 8.

by Steve Hall    Mar- 2-05    

Frito-Lay Introduces Black Pepper Jack Doritos With inNw Campaign

Writing on ClickZ, Pamela Parker explains a campaign Frito-Lat launched to promote its new Doritos Black Pepper Jack flavor. The campaign began with teaser billboards containing the message "inNw" which then expanded to TV, text messaging and a website peppered with hip-speak unveiling the tagline, "If not now when?"

The campaign was targeted to 16-24 year olds and was created by BBDO, Tribal DDB Dallas and Hip Cricket.

by Steve Hall    Mar- 2-05    

Ads Are Not Always As Dirty As They Seem

When visiting the doctor's office, the waiting room is often filled with oddball characters which creates the need to play internal guessing games as to their ailment. This fellow, with a bulked up right arm, is mocked for engaging in a certain repetitive activity usually reserved for private spaces. As it turns out, he's simply a slot machine junky and it's an ad for Vegas Red Casino.

by Steve Hall    Mar- 2-05    

Head Hugging And Silly Singing Promote Pocky Candy

Here's a very weird Japanese commercial for a very weird Japanese chocolate product. If we knew Japanese French, maybe it would be more fun but watching these two girls hold each other's heads and place sticks of candy in their mouths is oddly transfixing. See some other weird ones here. The more you watch them, the more you'll like them.

by Steve Hall    Mar- 2-05    

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New Emoticon Language Offers Therapy For Designers

Designer Ze Frank provides frustrated designers with a collection of substitute emoticons to use in response to emails from clueless account managers who think they know what they are talking about in terms of creative. If you've been berated one time too many by creative wannabes for work you think is great, check out Ze's instructional video on how to incorporate his emoticon "Punctuation Substitutions" into your next response to that puff bag loser.

If this takes off (or if it already has and we're the clueless loser), agency emails are destined to become a lot more interesting.

by Steve Hall    Mar- 2-05    

Yahoo Celebrates Tenth Anniversary With Netrospective

Highlighting 100 important moments of the web, Yahoo, today, is celebrating its tenth anniversary with a Netrospective.

The site includes a review of interesting events occurring along the ten year lifespan of Yahoo.

From Mahir, the first, though odd, web celebrity to the birth of Netscape and Google to the dancing baby to the hey days of Napster, the Yahoo Netrospective is a fascinating trip down memory lane. Well done, Yahoo.

by Steve Hall    Mar- 2-05    

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