Court TV Promotes Series With Bawdy Campaign

Contestant T.J. Meyers

Court TV ups the anti in its efforts to shed its prior, staid image with a double-entendre filled ad campaign for the new crime reality show Impossible Heist.

The series pits two teams of ripped six packs and big boobs against each other re-enacting famous crimes for real while attempting to elude capture.

The ad campaign features Catherine Zeta Jones Entrapment cat suit style imagery with the tagline, "Likes to work on all fours;" a woman scaling a building below the headline, "She'd Rather Be Tied Up Than Down" and others with equally sex-laden tags like "It's not the size of the tool, It's how you use it" and "Well hung." The creative will appear on buses, posters, boards, kiosks and other outdoor media.

by Steve Hall    Mar- 4-05    




Starbucks Murders Starship With Promotional Song

Gawker reports a Starbucks Licensed Store Awards event in Seattle featured a bastardized version of Jefferon Starship's "We Built This City" created, apparently, to celebrate, with employees, the chain's success.

Listen at your peril.

by Steve Hall    Mar- 4-05    




Talent Zoo Launches 'After Hours' Networking Events

Talent Zoo has announced After Hours, a series of offline networking events for advertising industry folks to gather socially. Talent Zoo says these events are not typical networking parties, but simply a reason to go out, have fun, meet friends and make new ones.

The After Hours events are free but an RSVP is required. In the coming months, After Hours will be in New York, Miami, D.C., Detroit, San Fran, Vegas, Boston, and Chicago, among others. The next event is in New York at the Pink Elephant March 9 at 6:30PM.

by Steve Hall    Mar- 4-05    




Conference to Illustrate Benefits of Video Game Advertising

The Advertising in Games Forum, April 14, 2005 at the Metropolitan Pavilion, in New York City, plans to explore the creative and audience targeting potential of video games as an advertising medium. The Forum will feature a keynote presentation by Mitch Davis, CEO of Massive Inc, the creator of one of the first video game advertising networks, as well as executives at industry leading game companies, technology companies and agencies.

Attendees will hear how brands can make use of the rapid expansion in new video game formats and technology platforms to reach target demographics and achieve ROI and tracking objectives. Attendees will learn how to address the increasingly fragmented gaming audience through a variety of alternate creative treatments; how the unique format of on-line ads affects creative and overall campaign costs; how to manage long development cycles for games; how ads can add realism to games, and how the relationship between the ad agency and the developer/publisher can be managed to mutual advantage.

by Steve Hall    Mar- 4-05    




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Gillette Campaign Bathes Singapore Subway Station in Matrix Green

To promote its M3Power razor, Gillette and its media agency MindShare, cast a green glow on one of Singapore's busiest subway stops, City Hall MRT, by placing green transparency over most of the station's lighting. The station domination campaign also included the placement of station poster featuring spokesman David Beckham. If anyone from Gillette or MindShare have images, please share.

by Steve Hall    Mar- 4-05    




Martha Stewart to Benefit From Jail Time

Writing in Business Week, Diane Brady examines the market's reaction to Martha Stewart's time in jail and her release today. Brady says Stewart's company stock is up, Stewart stand to collect a big paycheck upon release, TV appearances and series abound (The Apprentice: Martha Stewart) and book deals are in the making.

by Steve Hall    Mar- 4-05    




Video On Demand Boggles Some, Not Adrants

At the AAAA's Conference in New Orleans this week, Comcast CEO Brian Roberts discussed his company's adoption and rollout of video on demand and how that will enable both Comcast and advertisers to serve the specific needs of individuals. During his speech, Roberts announced a partnership with Rentrak Corp. which will yeild monthly VOD metrics including counts for VOD-enabled boxes per market, views per month, unique box views per month and total monthly minutes viewed.

Discussion from the panel netted little additional insight into the understanding of VOD's potential for sustaining an advertising model.

To us, it's simple. VOD will simply be a video version of the Internet's point and click navigation scheme. Watch a program, see something of interest, click on it, show pauses, shifts to video of item of interest and so on. Product placement won't have to be so blatant. If a viewer likes what an actor is wearing, driving, eating, touching, etc., click on it and get more info about it. In fact, marketers won't pay for the actual product placement but, rather, pay for the link to the screen/video that contains more info on the item.

Of course, marketers will still engage in product placement efforts so that their product appears and can be clicked on. It's not a perfect model and we know you'll shoot holes right through it but we think it has potential.

by Steve Hall    Mar- 4-05    




Man Stands Out With Pot Noodle Horn

Assuredly among many, one of the advantages women have over men is their ability to become "interested" in someone without visibly "announcing" it for all to see. In this video for Pot Noodles, this poor chap, walking into a bar, has a very large public "announcement" in the form of The Pot Noodle Horn. At first, he denies to his friends he has The Pot Noodle Horn but then proudly displays it for all to see, embraces it and blows it loudly. He then scurries off, returns, disheveled but relieved, though with a bit of Pot Noodle "evidence" spilt on his clothes. Despite the description, this is perfectly safe to view at work.

by Steve Hall    Mar- 4-05    










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