Pontiac has launched "Catch A G6," a website where visitors can submit pictures of Pontiac G6's they have taken, get a free ringtone and be entered into a drawing to win a million dollars.
Smartly, the site provides dealer listing info so those in search of the million dollar prize will, if that can't find a G6 on the road, walk into dealerships to take the picture. You can be sure the sales force will be ready to pounce. Simple but smart promo.
When we received this press release, we responded to the sender there'd be two ways to go with this story. Neither complimentary to the company in question. Still, we were urged to provide coverage. Obligingly, we are happy to do so. Here's the two headlines we came up with. You can choose which one suits your take on the story. AdBumb to Ban Spam, Spyware, Adware Ads From Newsletter, Lays Off Staff As Ad Revenue Plummets. [Ed. Well, not yet, at least]
And now , the release:
ADBUMb, Inc., (http://www.adbumb.com) the #1 Online Advertising newsletter, today announces its decision to ban from its pages advertisements that promote spam, spyware or adware installed without user permission. In so doing, ADBUMb, the industry leader, becomes the first publication in online advertising to adopt a formal policy prohibiting such advertisements.
"The editorial team at ADBUMb came out long ago as being strongly opposed to the prevalence of spam and spyware in this industry," explained Elizabeth Hines, the Editor-in-Chief of ADBUMb. "We consider ourselves a watchdog publication, protecting the community from precisely these kinds of bad faith initiatives. Formally adjusting our advertising policy to reflect our beliefs is simply a natural progression, and we hope to see other publications take a similar stance in their own policies."
According to Arthur Barbato, Director of Advertising at ADBUMb, "Its important to remember that the vast majority of online advertisers do not support the use of this kind of technology. Our advertisers are professional businesspeople who do not care to be associated with unsolicited email and other illegal operations, and this move will go a long way in helping advertisers feel comfortable with the company they are keeping when they advertise in ADBUMb."
The proliferation of spam, spyware and non-permission based adware has of late become a central challenge to the integrity of online advertising. To assist in cultivating a law abiding industry that refuses to condone non-consensual actions taken against consumers, ADBUMb has made the choice to take a firm stand on what kind of products it will promote in its ad space.
In adopting this new policy, ADBUMb hopes to encourage fellow industry members to move toward a prosperous future in legal, permission based usages.
Well, which headline is better?