Gamers who attend the Xtreme Cybermania games held May 27-29 at Chicago's Navy Pier will, while watching playing and watching video games, will be served ads on the sides of gaming video displays. The ads will be served by Windowsadvantages's ADSN Player & Scheduler Solution. Likely to be as effective as ads in chat rooms where chatters are far more interested in important info like asl rather than ads, the ADSN-served ads will appear in 15 second intervals.
UPDATE: Allan Olbur from Windowadvantages notes we neglected to realize it's not necessarily the gamers playing the games who will see tha ads but the thousands of speactators in the arena watching the games on the large monitors. We apologize for our temporary lapse in intelligence.
Capitalizing on the hip hop lifestyle, now more popular in white suburbia than within urban settings (come on, let's be honest), former record executive Rene McLean, now CEO of marketing agency RPM, will, for Pepsi this Summer, recruit top urban DJs to serve as "soda Ambassadors" promoting Pepsi products with on air mentions, club mentions, block parties, photo shoots, specialty mix tapes and other intertwined co-branded cross promotions. Somehow, "Yo, mah twixter hommies, let's crunk out with Fiddy's off the hook Candy Shop brung on by da phat cracker Pepsi posse," just doesn't seem like it will go over very well. But we'll keep our fingers crossed for Rene.
Controversy has been swirling about rapper 50 Cent's appearance in Reebok's mcgarrybowen-created global ad campaign. Some say it glorifies gun violence. Reebok says the spot, debuting tonight in European cities, is just "edgy." The purpose of the campaign is said to celebrate authenticity and individuality. While the spot might not glorify violence, it most certainly does nothing to suggest it's a bad thing.
View it here and decide for yourself.
Baby Got Book
The anonymous "messages from God' billboard campaign that appeared six years ago is making a return. This time, it's not anonymous.
The DeMoss Group and the Outdoor Advertising Association of America are behind a new outdoor campaign they call, "God Speak." The billboard campaign will include the headlines, "The real Supreme Court meets up here," "As my apprentice, you're never fired," and "It's a small world ... I know ... I made it." Even in this day of pop culture, celebu-insanity, God and religion seem to be making a comeback. Though it was banned by many stations for its reference to the church's acceptance of the gay lifestyle, The United Church of Christ has been running a television campaign. There's even Dan "Southpaw" Smith who's promoting his church with the wildly entertaining "Baby Got Book" video.
The New Gap Girl
Though it seems like it was just yesterday that Sex And The City star Sarah Jessica Parker joined the Gap ad campaign, she's now been cast aside in favor of the younger, supposedly closer-to-Gap-demo, singer Joss Stone.
We know everyone has a serious case of ADD these days but a little consistency in ad campaigns wouldn't be a bad thing. After all, it worked quite well for Frosted Flakes with Tony the Tiger and for Maytag with those Maytag guys. Oh but wait, we're talking about the psychotically multitasking, ferociously fickle, OMG GTG crowd. Expect Joanna Levesque to appear in the Gap's Fall campaign.