After Dumping Goodby, eBay Gets Jiggy With BBDO

One day after dumping Goodby Silverstein & Partners, eBay, whose new President Bill Cobb has lengthy ties with BBDO, has proved, once again, it's not the work you do but the people you know. That's right. Cobb, yesterday, handed his company's $74 million (TNS measured media) account to BBDO. Indicating, maybe, Cobb has a thing against Goodby, in the late 90's, he fired Goodby when he was marketing SVP for Pizza Hut and handed that account to BBDO.

In a say nothing press release, Cobb gave lots of BBDO love calling the agency the "best agency in the business. Continuing, he uttered the PR cut and paste, "To generate the integrated marketing efforts we undertake today, we needed an agency that could deliver creative excellence across our marketing mix."

Well, at least the Omnicom holding company big boys are happy it's all staying in-house. By the way, WTF? The BBDO site is "under construction." Didn't that excuse go out in the mid 90's? Instead of using a lame-ass "under construction" page, just leave the old site up until the new one is done. How hard is that?

by Steve Hall    Mar-31-05   Click to Comment   
  

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Comments



Comments

Goodby did great work for ebay. BBDO's initial work reminds me of the only part of ebay I don't like - the bidding process. The later executions bordors on lottery advertising.

Posted by: jay on October 12, 2007 5:21 AM







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