ANA CEO Says TV Is Getting Killed
Writing on his weblog, ANA Marketing Musings, Association of National Advertisers CEO Bob Liodice says TV, as an advertising medium, is being killed.
While we all know, TV is in trouble, Bob points to four major contributors to its struggle: clutter, high cost, lack of measurement and poor creative. We tend to agree. Is Bob right? Is TV getting killed? Who/what is killing it?