Ashanti Cool With Herbal Essence Product Placement In Video

In her new video for the single, Only U, 24 year old Ashanti appears in a shower scene with Herbal Essence hair products in the background. It's a paid product placement and the Grammy-winning singer has no problem with the merging of art and commerce.

"It made sense. It was a shower scene. You know, you have shampoo and conditioner in the shower . . . It's the best of both worlds," she said during rounds of promotional interviews. Tying it together, she also appears is commercials for Herbal Essence which feature her Only U song. We, of course, have no problem appearing anywhere she likes.

by Steve Hall    Mar-16-05   Click to Comment   
  

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: