Creative Brilliance Outshines Promoted Product
Sometimes a commercial is so creative, so inventive, so amusing, it has to be viewed over and over again not because it's so brilliant but because its brilliance outshines the product being promoted. That's the case with this new commercial by TBWA/Chiat/Day for Skittles Smoothie Mix. We viewed it and were enthralled by the two talking sheep with human heads but we're not sure what the spot was promoting. Hold on a sec - we'll watch it again for you and let you know. OK, now we get it. Funny. Unusual combinations. Get it? Odd flavors combined to form new Skittles flavors aligned with the odd combination of sheep and human head. OK, we're cool with it now. But Skittles shouldn't worry. We're slow and we're sure everyone else will get it the first time.
Alrighty then, other fascinating spots this week, as featured in Ad Age's TV Spots of the Week include those dang Chipotle commercials on PBS; Unicel, who, unlike all other cell carriers who think cell phone-based video, mp3 capability, camera and IM are the only things cell phones are good for, illustrates a far more practical, utilitarian use; a spot for Sony's new PSP shot in typical music video style; an absolutely hilarious Japanese spot promoting Ajinomoto Stadium with girls that talk like old men; a spot from Cellular South that has something to do with old land-line phones, an Anheuser-Busch spot that has the Clydsdales, in a very un-post 911 like moment and a spot from Dad's Dog Food with doggie angels and devils.