King Kong Beats Crap Out of Ford Ranger, Ranger Wins

In an engaging commercial, Ford in Thailand uses the King Kong motif to effectively convey the strength of its Ranger truck. Also making their debut in this week's Ad Age TV Spots of the Week, are commercials from DaimlerChrysler which is promoting its Jeep through a tie in with the Paramount Pictures movie Sahara; J.C. Penny which imitates Victoria's Secret to sell lingerie; McDonald's engages the Aztec game of Tlachtli in a Hispanic "I'm Lovin' it" spot; Community Choice Credit Union gets a bunch of Bills together to promote its debt consolidation; Coke dresses a guy up in a dog costume to sell Dasani water including the very cool copy, "it'll take the taste of tennis ball right out of your yap"; Sprint engages a Dad and his son in some sort of weird phone game to, well, sell its phone service; and Volkswagen gets inky in a Hispanic spot to promote the Toureg.

by Steve Hall    Mar-21-05   Click to Comment   
  

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