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McDonald's Campaign Translated: Don't Eat Our Food

While it would be so much fun to jab McDonald's for its recently launched, duplicitous eat healthy ad campaign, we're going to restrain ourselves.

We're not going to call it a veiled effort at heading off lawsuits or a double-talk marketing strategy similar to tobacco company funded anti-smoking campaigns. We're not going to call attention to the fact that maybe, just maybe, the millions spent on this campaign are simply being spent to further increase McDonald's market share. We're not going to point out the ludicrous analogy of showing animated fast food paraphernalia demonstrate proper exercise in the ads. We're not going to suggest a great headline for this campaign would be, "Don't Eat At McDonald's." And, we're not going to point out that it's parents, not McDonald's, that need to be hit over the head with a nutritionally balanced 2 X 4. No, we're just going to sit back, smile, and enjoy one of the most expensive, grasp at survival, PR campaigns launched in recent history.

Written by Steve Hall    Comments (0)     Mar- 9-05  

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