Quirky Site Promotes Axe Deoderant

While not entirely new, Unilever's axe2grind site takes a kooky approach to promoting its Axe Deodorant. With videos, images and sound files, the site shares the effect Axe Deodorant has on those who come into contact with it. From a psycho high school stalker to a clothes sniffing clothes cleaning clerk to a Blair Witch Project-like confession, Axe has fun and lets visitors submit their own odd Axe-like experiences. Nod.

by Steve Hall    Mar-25-05   Click to Comment   
  

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Comments



Comments

Dear advisors to axe deodorant,

My name is chris cicinelli. I believe ur commercials are clever and witty. IT is clearly evident that you are trying to pitch the idea of sex to a mature audience. Mostly graduates of college and older. But u r missing one very important thing... ur key consumer. As a teen who is envolved in athletics and and other activites, i know that most of ur key consumers of ur product are teens like myself. Ur commercials although witty, lack the right platform to reach out to ur core audience. I would be glad to help and possibly pitch out ideas that will give u an idea of how to reach out to ur "core" audience. You are probbaly wondering what an inexperienced teen like myself knows about selling a product. Me being a highschool student gives me much better of an idea of what ur "core" consumers want and how to pitch it to them.

From chris cicinelli
ps my email is the best way to contact me

Posted by: chris cicinelli on April 25, 2005 11:52 PM

Dear advisors to axe deodorant,

My name is chris cicinelli. I believe ur commercials are clever and witty. IT is clearly evident that you are trying to pitch the idea of sex to a mature audience. Mostly graduates of college and older. But u r missing one very important thing... ur key consumer. As a teen who is envolved in athletics and and other activites, i know that most of ur key consumers of ur product are teens like myself. Ur commercials although witty, lack the right platform to reach out to ur core audience. I would be glad to help and possibly pitch out ideas that will give u an idea of how to reach out to ur "core" audience. You are probbaly wondering what an inexperienced teen like myself knows about selling a product. Me being a highschool student gives me much better of an idea of what ur "core" consumers want and how to pitch it to them.

From chris cicinelli
ps my email is the best way to contact me

Posted by: chris cicinelli on April 25, 2005 11:55 PM





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