Report: Starcom Predicts Future of Consumer Contact

In a new report called NEXT, Starcom Mediavest has put forth 11 prognostications regarding the future of consumer contact. In the report, Starcom highlights the following:

  • Clients will produce more customized TV creative specifically for the broadband space.
  • Blogs will become more mainstream and citizen-generated.
  • Agencies will push programming development.
  • The number of networks that target Hispanics on digital cable will grow five-fold over the next 10 years.
  • Gaming will move into "connected space" and make digitally distributed gaming content more mainstream.
  • The next hot category will be shopping magazines-for women, men, the home and babies.
  • Advertising overload threatens radio
  • Mobile marketing will push to create a dialogue with self-selected hand raisers, as opposed to recreating online ad serving models.
Here is a PDF overview of the findings.

by Steve Hall    Mar-15-05   Click to Comment   
  

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: