TiVo Usurps Ad Skipping With Banner Ads

PVRblog via engadget reports TiVo is testing a program they eluded to earlier where banner-like ads appear on the screen as users fast forward through ads. Making matter worse, the banner ads are so big, the user can't really see when the ads have stopped and the programming has started again. Chock up another for corporate buffoonery here. engadget, being the geek blog it is, offers readers a link to the TiVo tweak that reprograms the buttons on the TiVo remote so the units jumps forward 30 seconds rather than fast forwarding, thereby avoiding both the ads and the new banner unit.

by Steve Hall    Mar-28-05   Click to Comment   
Topic: Research   

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