Weblogs Are The New Spam

In a horrifically depressing statement, blog monitoring firm Technorati CEO David Sifry points to the growing number of fake blogs launched simply to take advantage of a weblog's ability to trick search engines into ranking web pages higher than they normally would be in search results. Steve Rubel points out it's simple human nature. Once some idiot realizes he can hack something to his benefit, he will do so. Rubel suggests it will mostly be up to search engines themselves to find a way to eradicate this problem.