On its Engadget gadget weblog, Weblogs Inc. has launched “focus-ads,” which, in a nutshell, add the blogging Comment feature to the bottom of a display ad allowing readers to comment on and discuss the advertiser.
It’s a welcome move toward establishing more of a conversational relationship between advertiser and consumer as long as both parties participate. The weblog platform enables this beautifully. The advertiser can glean insight into people’s reaction and perception of their offering as well as offer feedback to people’s queries.
