WPP Optimizes Creative With Own Tool
MarketingVOX reports WPP's mOne Worldwide has launched its own creative optimization tool for online creative. The tool, called mEuclid, narrows down a large body of creative to a smaller set that performs best. mOne claims the tool boost response to ads by 15 to 30 percent. Results are shared with creatives to draw them into the analytic portion of the online process.