Yesterday, Coors CMO Lee Buxton unveiled the brewers new Coors Light ad campaign at a distributor's convention in Orlando. "The heart of Coors Light marketing is to communicate that in every bottle, can and glass of Coors Light is the taste of Rocky Mountain cold refreshment," said Buxton. "In everything we do this year, we will engage our drinkers and dramatize our unique Coors Light benefits." This link provides a description of all the new commercials
Following the path of celebrities, Sanj tells us teen surfer Bethany Hamilton, who, in 2003, lost her arm to a shark, has launched two fragrances, Stoked and Wired which, appropriately, smell like the ocean.
Produced by Revelations Perfume and Cosmetics and available later this year, Stoked is aimed at girls and Wired at boys. Stoked blends notes of clementine, pineapple, tropical orchids, lotus blossoms, sandalwood and coconut. Wired includes notes of orange and Asian pear, jasmine, juniper, cedar wood and sandalwood.