Rather than simply pointing out this past weekend's amazing shot by Tiger Woods would make a great Nike ad, Joe Jaffe just went out and made the ad. Well, he added "Just do it." to the end of the footage but it certainly does make for a great ad. Does this mean that if Nike does make the shot into an ad, they have to pay Jaffe? Hmm.
Carat Interactive has launched a blogging practice for its clients which consists of a three step starter kit helping clients monitor blogs, advertise on blog and create blogs for themselves. Carat VP and Media Director John Cate hopes clients enter conversation marketing openly and attempt to glean valuable consumer feedback.
America Online and XM Satellite Radio, today, announced they will join forces to create a new online radio service. The service brings together XM and AOL Radio Network products and programming to form the combined digital radio network. The new co-branded service will include a web radio offering and an enhanced premier radio offering that will be available to AOL members at no additional charge and as a premium service to consumers on the web. The new offerings, which are expected to roll out beginning this summer with the launch of AOL's next generation AOL.com web portal, will be promoted online.
AOL and XM will co-promote their programs across their networks including to XM’s nearly 3.8 million subscribers and to AOL’s claimed 100 million unique monthly visitors across the AOL network of properties.
The new co-branded online radio service will feature selections from the AOL Radio Network and XM Radio such as AOL’s Radio KOL, AOL Music Sessions and AOL Music LIVE! and original XM programs such as Artist Confidential and Then…Again.. Live!. People will have the ability to select the offering that best meets their needs. The co-branded offerings will include:
- A new, unlimited listening web radio service featuring a sampling of 20 XM stations plus 130 AOL Radio stations that will be available free on the web.
- An enhanced version of AOL’s popular premium radio service featuring over 70 XM stations plus over 130 AOL Radio original and third party stations that will be available to AOL members at no additional charge and to consumers on the web for a low monthly fee.
Try as we might, we can't seem to envision the words "hot date" and "Wal-Mart" in the same sentence. But Bentonville, Arkansas Wal-Mart has been combining the two for over a year now with their Friday night date night during which those in search of a mate place red ribbons on their shopping carts that scream, "I'm a loser!"...we mean..."I'm available!" in order to mingle with other red ribboners. OK, so flirting in a store is all good but slapping a billboard on oneself announcing the intent just takes all the fun out of the game.
Spotted by Hiroshi-K, FOX 24 star Keifer Sutherland is hawking, CalorieMate, some sort of diet food Japander style. We know the culture's different and even high paid actors need more money but why do appearances by American stars in Japanese ads always seem so odd?
Certainly no surprise given his angry demeanor on the show, The Apprentice contestant Chris Shelton was arrested April 10 at the Seminole Hard Rock Hotel & Casino in Tampa, Florida for disorderly conduct. The Smoking Gun reported the exact details of the arrest are not known but, referring to Shelton's mug shot, speculated liquor had a role. We just hope his firing from the show is as dramatic.
In response to anger aimed at its American President James Dale over a profanity-laden letter he wrote to Chelsea bar owner John Libonati who banned 42 Below product from his shelves in response to a gay themed viral video the company produced a while back and which Libonati, who is gay, said is offensive and shameless pandering, 42 Below vodka bit back and has set up a website called, "I'm James Dale So Fuck You."
The site follows the original letter's profanity laden scheme and turns the whole thing into a profanity-laden, self-help advice site. Whether the viral in question is offensive, Libonati was paid by 42 Below (he informs us he was not) to initiate this as a stunt, James Dale is the dumbest company president in existence or whether this whole thing is a brilliantly planned marketing stunt, we may never know.
We do, however, marvel at the amazingly huge pair of balls 42 Below must have to move forward with a response like this one.