Writing on his weblog, Not Only But Also, Brenner Thomas claims the new "Keep Walking" Johnnie Walker campaign begs to be satirized. He's served up a few alternative taglines such as "Try to Keep Walking," "Keep Walking 'Cause God Knows You Can't Drive," "Keep Drinking Till You Throw Up" and "Keep Telling Yourself You Don't Have A Drinking Problem." Check them all out here.
In another amusing viral, Miami's Crispin Porter + Bogusky has created Need For Feed, a site that lets users try to feed their co-workers Burger King breakfast sandwiches with their mouse. It's not easy. Try it. The game also allows you to upload images of your co-workers and then forward the game on to them for a bit office entertainment. And don't worry if the boss pokes his head into your cubicle, CPB, has added a helpful "Click Here to Look Busy" link which brings up a very important looking spreadsheet your boss will be very proud of...unless he looks too closely.
Not that she needs additional promotion not should we really even care but the humorous insanity of people obsessed with young hotties turning 18 (think the Olsens) simply has to be shared. This little masterpiece, to the tune of My Sharona, was created by ESPN's Bob Bristol and its Page 2 group.
Following a NYTimes.com press release touting its own content as the reason behind "record-breaking" traffic increases during the month of March, Jason Kottke wonders if content is really the reason for the increase. Kottke cites site design tweaks, general increases in traffic to news sites, RSS and blog referrals as points to consider as well, even though the press release makes no mention of those variables.
As if to play a sick joke on the French, Coke is running a commercial that depicts the rock rock Kiss as a bunch of sidewalk pan handlers turned international rock group after drinking, of course, Coke.
From Hilary Swank to Mischa Barton to Eva Longoria, celebrities are tying themselves to brands like a geek tied to Slashdot with Swank launching a celebrity-studded game show, Barton hawking Keds and Longoria primping for L'Oreal. Britney Spear, Bono, Ashlee Simpson, Hilary Duff, and Joss Stone are in on the knot tying too. George Clooney thinks it's great. Russell Crowe thinks it's all crap.
In a unique twist to the preponderance of pendulous breasts in advertising, the American Cancer Society and the Eisner Museum of Advertising and Design have turned breast messaging on its head with an ad for a fund raising event April 28 in Milwaukee. The headline for the ad reads, After All Breasts Have Done for Advertising, It's Time Advertising Did Something For Breasts.
Painting a picture far less bleak than Bob Garfield did with his Chaos Manifesto, DoubleClick Director of Research Rick Bruner has published The Decade in Online Advertising, a look back at the history of online advertising as well as a look forward to what can be expected in the future. Granted, Garfield's piece focused on the entire field of advertising while Bruner's piece focuses on the online segment, there are similarities, namely, the increasing control consumers will have over the consumption of media. Along with the increase in consumer control, Bruner states online media's accountability will cause marketers to demand more accountability in traditional media and the recent rapid growth of online advertising will turn the medium from a buyer's market to a seller's market.
While Garfield has painted the future of advertising as some sort of doomsday, Bruner has produced a fact-filled, optimistic viewpoint of the future. Both, though, are well worth reading. Garfield's is here. Bruner's DoubleClick report is here (pdf).