Cookie Dance: Deleted, Not Deleted, Deleted

Dueling it out recently over the how many consumers delete cookies form their computers on a regular basis, Jupiter said lots do it. Nielsen said lots do it. Atlas, an ad serving company, said, wait, not so many do. Jupiter's Nate Elliott brings to our attention that, after seeing the Atlas report "the industry sighed a relief, went to AD:TECH and had a beer" only to realize Atlas had updated their figures to agree with Jupiter's early figures which claimed a fairly high degree of cookie deletion. One Atlas metric even claimed more cookie deletion than Jupiter did. Jupiter Lead Analyst Eric Peterson has the details here. Everyone should just forget about cookies and keep an eye on this company.

by Steve Hall    Apr-28-05    
Topic: Research

Massachusetts Bill Would Legislate Word of Mouth Marketing

Democratic State Representative Michal E. Festa has introduced a bill which, if passed, would require children under 16 to obtain permission from their parents before becoming part of word of mouth campaign or network such as Boston-based BzzAgent.

BzzAgent spokeswoman Kelly Hulme told the Boston Globe the company's current business model mirrors Festa's goal, saying, "The way that our model works, it's not asking people to go out and talk to strangers. It's asking people to share their opinions with their friends. It's not like trying to sell a product. We notify parents (of kids under 16). We send them a separate letter telling them 'Your teens have decided to participate in this program.'" While that really amounts to obtaining permission after the fact, Hulme indicated the BzzAgent would work with lawmakers to create legislation protecting children.

by Steve Hall    Apr-28-05    
Topic: Word of Mouth

Air Tahiti Launches Entrancing Promotional Website

Beginning with cosmopolitan line drawings of New York City which then wisk you away, first by taxi, then by airplane, to the lush Polynesian tropics of Tahiti, Air Tahiti, beginning service from New York July 9th, envelopes you with a new, very engaging microsite. After the long intro, which, of course, you can skip but won't really want to as it leads you deeper into tropical vacation paradise, the site, created by Saatchi & Saatchi, provides information on the culture, exquisitely beautiful photos of the destination and vacation packages. The experience is beautifully executed and compels you to mentally linger, dreaming up your perfect vacation.

UPDATE: Gawker covers the launch party in NYC.

by Steve Hall    Apr-28-05    
Topic: Creative Commentary, Online

TalentZoo Files Suit Against WorkZoo

Advertising industry recruitment and career firm TalentZoo has filed suit against WorkZoo for trademark infringement. Both are job site. While TalentZoo focuses specifically on the advertising industry, WorkZoo covers many industries. The suit centers around the word, "Zoo." TalentZoo claims it is the only and first recruitment and job search firm to have incorporated the word into its trademark.

by Steve Hall    Apr-28-05    
Topic: Policy

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AD Posts Donny Deutsch Speedo Pics, Gets Fired


Sadly, we're behind on this one but AdFreak brings us up to date informing us ten year veteran Deutsch art director Jeison Rodriguez was fired last week a few months ago for sending out, via email, pictures of Donnie Donny Deutsch, wearing a Speedo and sporting a Mullet, he found on company servers. While Rodriguez meant it as a joke, Donny did not see it that way. Perhaps he's just in a bad mood over his agency's recent hemmoraging of clients.

by Steve Hall    Apr-28-05    
Topic: Agencies

IGA Partners Launches Game Advertising Unit


In-game advertising company IGA Worldwide, Wednesday announced the formation of a global specialist media group dedicated to advertising opportunities in the game space, using their technology enabled media network to help brands reach millions of consumers.

more »

by Steve Hall    Apr-28-05    
Topic: Agencies, Games

Adobe Ships Creative Suite 2


Adobe Tuesday announced the release of Adobe Creative Suite 2. Adobe Creative Suite 2 Premium Edition integrates new full-versions of Adobe Photoshop CS2, Adobe InDesign CS2, Adobe Illustrator CS2, and Adobe GoLive CS2. The recently released Adobe Acrobat 7.0 Professional is also included.

Adobe Creative Suite 2 includes the enhanced Version Cue CS2 and introduces Adobe Bridge, which provides a dashboard into projects and direct access to the new Adobe Stock Photos service and a Help Center link to Adobe Expert Support. Creative Suite 2 includes mobile authoring capabilities, creating and making content readily available for the Web and handheld devices.

In addition, Adobe InCopy CS2, a professional writing and editing program that integrates tightly with Adobe InDesign CS2 software, shipped Tuesday as well.

by Steve Hall    Apr-28-05    
Topic: Tools

Celebrity Clothing Promotes Charities


An organization called Clothes Off Our Back functions as a clearing house for previously worn celebrity clothing. Clothing is donated by celebrities and then put up for auction to support charities such as the Children's Defense Fund, Smile Train and Cure Autism Now. The organizations latest auction is the Versace dress Desperate Housewives star Terri Hatcher wore when she appeared on the cover of the May 2005 issue of In Style. The auction runs though May 8.

by Steve Hall    Apr-28-05    
Topic: Celebrity

Fortune Cookie Offers Help to Stressed IT Manager

I Need A Vacation!

Andrew Teman informs us about a direct mail piece his boss had received consisting of a white 3" x 3" x 3" box which contained a fortune cookie that read, "" The link leads to a site containing a video portraying a frustrated ISP IT manager experiencing the usual technology related headaches. At the end of the video, he is seen opening his own white box with his own fortune cookie inside. The viewer is then pushed to a series of pages outlining the services CISP, an outsource ISP provider, can offer. After three pages, the visitor is taken to a form page where more information can be requested. It's very pointed and succinct in it's message delivery. Teman reports, though, a problem. His company is not an ISP. Perhaps CISP should check the quality of the mailing list it used for this promotion.

by Steve Hall    Apr-28-05    
Topic: Direct

TWATS Support Group Launched For


U.K. prankster ASABAILEY has set up a mock charity group designed to support traditional agency folks who have been laid off. The site, TwatsLondon, appears to be a spoof of another job charity site, the seemingly legit NABS. We're too jet-lagged from AD:TECH to actually research this for you.

by Steve Hall    Apr-28-05    
Topic: Spoofs

Commercial Alert Asks USDA to Enforce Junk Food Ban


Gary Ruskin's Commercial Alert cause group has, petitioned (pdf) the USDA to better enforce its prohibition on the sale of junk food, described by the USDA as "foods of minimal nutritional value," in school cafeterias. The USDA has admitted to not knowing whether or not school are complying with the guidelines stating in a report last month, "it is unclear to what extent federal and state regulations [against the sale of foods of minimum nutritional value] are enforced at the local level."

"We're asking the USDA to side with parents who want their kids to grow up healthy, not with the junk food companies that want to stuff our children with sugar and caffeine," said Gary Ruskin, executive director of Commercial Alert. "The USDA should strengthen existing rules against the sale of junk food in school – before the childhood obesity epidemic gets any worse."

The public seems to agree with the USDA guidelines according to a recent Wall Street Journal poll in which 83 percent of Americans believe school need to do a better job limiting access to junk food.

by Steve Hall    Apr-28-05    
Topic: Policy

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