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Aids Awareness 'I Know' Campaign Launched

eye_aids_nyc.jpg


A reader reports "a very interesting guerilla campaign is underway to build public awareness for the current AIDS situation in New York City. The I KNOW campaign is a unique approach to the fight against AIDS targeted at NYC youths through a series of street events, viral components and an irreverent, fact-filled website. As part of the campaign, Lifestyles Condoms is making the largest donation of condoms to NYC in recognition of the AIDS crisis — 100,000 condoms will be distributed throughout participating retailers."

29-Apr-05 » File under: Campaigns (0)

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