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Bits Gets Perpendicular in Hitachi Video, 30,000 Song iPod On The Way

Those who toil in the creation of B to B advertising know there's seldom a time when the work approaches the level of so-called "fun" their counterparts in consumer advertising supposedly experience working on those cool accounts like Apple, Volkswagen or any beer account. [Ed. I know. I've been there.] Thanks to Andreas, after viewing this little animated video created for Hitachi, there's proof at least a few who work in B to B are having a bit of "fun."

To explain how a 6GB hard drive, like the one in an MP3 player, can hold 30,000 songs instead of 3,000, this Hitachi video illustrates, amusingly, how lining up the bits in a perpendicular manner (as opposed to laying flat), can dramatically improve a hard drive's storage capacity. A 30,000 song iPod would sell pretty well, don't ya think?

Written by Steve Hall    Comments (1)     File: Viral     Apr- 7-05  

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Comments

I know, deep in my heart, that in the story about Hitachi's amazing hard drive technology, the author meant to say "lying" (as opposed to LAYING flat). (despite technological advances, birds AND a few reptiles remain the only things that can actually "lay" anything.)
See: "how lining up the bits in a perpendicular manner (as opposed to laying flat), can dramatically improve a hard drive's storage capacit y. A 30,000 song iPod would sell pretty well, don't ya think?"

Posted by: Michael on May 7, 2005 09:09 AM

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