Bits Gets Perpendicular in Hitachi Video, 30,000 Song iPod On The Way

Those who toil in the creation of B to B advertising know there's seldom a time when the work approaches the level of so-called "fun" their counterparts in consumer advertising supposedly experience working on those cool accounts like Apple, Volkswagen or any beer account. [Ed. I know. I've been there.] Thanks to Andreas, after viewing this little animated video created for Hitachi, there's proof at least a few who work in B to B are having a bit of "fun."

To explain how a 6GB hard drive, like the one in an MP3 player, can hold 30,000 songs instead of 3,000, this Hitachi video illustrates, amusingly, how lining up the bits in a perpendicular manner (as opposed to laying flat), can dramatically improve a hard drive's storage capacity. A 30,000 song iPod would sell pretty well, don't ya think?

by Steve Hall    Apr- 7-05   Click to Comment   
Topic: Viral   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

I know, deep in my heart, that in the story about Hitachi's amazing hard drive technology, the author meant to say "lying" (as opposed to LAYING flat). (despite technological advances, birds AND a few reptiles remain the only things that can actually "lay" anything.)
See: "how lining up the bits in a perpendicular manner (as opposed to laying flat), can dramatically improve a hard drive's storage capacit y. A 30,000 song iPod would sell pretty well, don't ya think?"

Posted by: Michael on May 7, 2005 9:09 AM







Featured FREE Resource: