BK One-Ups Wendy's with Severed Hand
Burger King has had so much fortune with its various daring commercials and viral efforts over the past couple years, but its luck ran out when Crispin Porter & Bogusky's newest effort (via Adland) happened to involve a severed hand. Severed hand, you ask? What could possibly go awry with a campaign for a big fast food burger that involved a severed hand? Yeah, now you see it. Wendy's recent fracas involving a chili-dipped severed finger of unknown provenance is currently slamming its marketshare nationwide, and especially on the West Coast, where that's actually considered grody.