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Columnist Bids Farewell to Miller High Life Man

Ad Age's Jonah Bloom makes a solid argument why Miller should not retire its High Life man in favor of beer commercial dejour. Bloom says the campaign aligns more closely with the realities of beer drinkers and is a welcome offset to the metrosexualization of everything else. While bidding farewell to the campaign, Bloom hopes Wieden & Kennedy can replace it with something just as good.

Written by Steve Hall    Comments (0)     File: Brands     Apr-18-05  

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