Cookie Dance: Deleted, Not Deleted, Deleted
Dueling it out recently over the how many consumers delete cookies form their computers on a regular basis, Jupiter said lots do it. Nielsen said lots do it. Atlas, an ad serving company, said, wait, not so many do. Jupiter's Nate Elliott brings to our attention that, after seeing the Atlas report "the industry sighed a relief, went to AD:TECH and had a beer" only to realize Atlas had updated their figures to agree with Jupiter's early figures which claimed a fairly high degree of cookie deletion. One Atlas metric even claimed more cookie deletion than Jupiter did. Jupiter Lead Analyst Eric Peterson has the details here. Everyone should just forget about cookies and keep an eye on this company.