Cover Up: Online Publishing Success Cannibalizing Offline Operations

Long time New York PR professional Lois Whitman, who started her career in 1966 as a "copy girl" for Fairchild Publications and followed the activities of Jackie O, Lana Turner, Kim Novak and Liz Taylor, lends experiential insight to the notion more and more publishers are deriving revenue from their online properties than their print properties. Eluding to the notion publisher's offline efforts are increasingly being supported by their online efforts, Whitman posits this trend is being buried by the media for fear of accelerating the death of their many print publications.

It's not an entirely radical, nor new notion but when it comes from the lips (fingers?) of one so steeped in the pre-Internet world, it's a bit more alarming. More so than when it comes from a dot com wannabe.

by Steve Hall    Apr- 7-05   Click to Comment   
Topic: Online   

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Comments



Comments

would really love to have a poster of the girls in the mines for my husbands 21 wedding gift.

Posted by: Casey on May 17, 2005 4:35 PM





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