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Former Gucci Designer Tom Ford to Rebuild Estee Lauder Brand

To resuscitate itself, Estee Lauder has signed a deal with uber-designer Tom Ford to create a line of Estee Lauder branded fragrances as well as a Tom Ford brand. Estee Lauder Brand President hopes Ford can do for his company what Ford did for ailing Gucci, turning Gucci around from near bankruptcy to a $4.3 billion powerhouse. WPP Group's JWT will be on hand to help.

by Steve Hall    Apr-13-05   Comments (1)   
Topic: Brands
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Comments

For me Tom Ford is the best fashion genius of the world. What he touch and everybody wants to have it. Now he made menswear, more people will love him. Go Tom!

Posted by: tom ford on September 3, 2007 1:46 PM

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