I'm Not Really Lovin' It
The Sneeze, which describes itself as "half zine. half blog. half not good with fractions," has, after wondering why McDonald's is so presumptuous as to assume everyone really lovin it, offered up a few, less presumptuous versions of the burger chain's trademark tagline. From "i'm just datin' it" to i'm just regrettin' it" to "i'm only likin it as a friend," The Seeze let's McDonald's know it might not want to assume so much.