KFC Brings Back 'Fried,' Colonel Gets Facelift

Colonel_Sanders.jpg
Still hip, kinda

AdJab points to what seems like a test effort to bring back the old Kentucky Fried Chicken branding after years of hiding the "fried" in the moniker KFC. One could easily wonder whether worrying about the impact of health concerns on the Kentucky Fried Chicken brand should be a priority when the founder-cum-spokes cartoon is an old guy dressed up in a white suit going by the name of Colonel. In all fairness, the real "colonel" didn't get his rank fighting to maintain the institution of slavery, but rather was awarded the honorary by the finger licking governor of Kentucky in 1935. Still, that's a fairly esoteric explanation to get across to urban fast food customers for whom southern gentlemen get-ups remind them most of Boss Hogg, if not the men who worked carefully to undo the social policies of Reconstruction. KFC owner Yum! Brands has to date neutralized this seeming brand albatross by caricaturing the founder in cartoon and having him - I have difficulty bringing myself to type it - rap.

by     Apr-22-05   Click to Comment   
Topic: Campaigns   

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Comments



Comments

Could you please do something about your new advert on your new salad were everyone is talking with their mouths full. because it is down right rude i taught my kids to not speak with their mouths full and the advert is teaching children a bad habbits.

Posted by: Linda on May 13, 2005 11:13 AM

YES EVERY TIME I ORDER THE HOT WINGS I HAVE TO WAIT.THERE AT BARBOURVILLE,KY I ORDERED THE HOT WINGS THE LADY SAID IT WOULD BE ABOUT 9 MIN.BUT IT TOOK AT LEAST 1 HOUR TO GET THEM.SOME PERSON BE HIND ME ORDERED THE DINNER AND HE HAD IS ATE STILL BEFORE I GOT MINE.IF THEY ARE GOING TO HAVE THE HOT WINGS THEY SHOULD KEEP A LOT MADE UP.EVERY TIME I ORDER THE HOT WINGS I HAVE TO WAIT.I BELIEVE WHERE I WAITED THAT LONG IN BARBOURVILLE,KY THAT SHOULD BE A FREE DINNER COUPONS SENT TO ME FOR THE HOT WINGS IF NOT KFC HAS LOST ONE OF THE PERSON WHO GETS THERE FOOD

Posted by: Greg Lewis on May 16, 2005 1:49 PM







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