Law Firm Promotes With Ice Cream

An Orlando law firm has taken an unusual approach with its advertising campaign and has, instead of the usual legal imagery, used images of ice cream in its ads. The print ad contains the image of five single scoop ice cream cones following by a cone with three scoops and the tagline, "Expect more from your law firm." It's not your normal, staid, scales of justice ad campaign. The campaign was created by Orlando-based Graceful Designs. The ad has yet to be passed through the strict guidelines of the Florida Bar Association.