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OurColony Viral Rumored to Promote Microsoft Xbox 2

GamesRadar surmises OurColony to be another ilovebees-like viral campaign. ilovebees, created by 4orty 2wo, an agency created by former Microsoft employees, promoted Halo 2 with an extended and elaborate campaign. GamesRadar believes Microsoft is employing the same tactic to promote Xbox 2. Site visitors are encouraged to recruit five friends who then compete in challenges to win gifts. GamesRader reports some of the gifts contain pictures hinting at Xbox 2. Additionally, flyers have been spotted attached to billboards, lampposts and on the walls and windows of game shops. As always, time will tell.

Written by Steve Hall    Comments (0)     File: Viral     Apr- 7-05  

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