Wal-Mart Wastes $35 Million on Environmental Puffery Campaign

In a commercial filled with wildlife imagery, Wal-Mart has announced its "Acres for America" Plan which promises, through a partnership with the National Fish and Wildlife Foundation, the retailer will sponsor the preservation of one acre of land for every acre on which it builds. The program attempts to appease the many complaints the company has received from environmental and labor groups.

While saving an acre of land for wildlife is an admirable thing to do, this program is simply a smokescreen for the real issues at hand. Employees want better pay and towns don't want a Wal-Mart on every street corner. Wal-Mart's "Acres for America" addresses neither. It simply employs the tried and true, squishy, aren't-we-great-because-we-love-nature approach to deflect attention from the primary issue.

According to Ad Age, it's spending $35 million on this deflection. If Wal-Mart simply allocated that $35 million to payroll, it would make great strides towards solving at least half its problems.

by Steve Hall    Apr-14-05   Click to Comment   
Topic: Campaigns   

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Comments



Comments

This person who wrote this is an idiot. With the amount of employees this company has.....do you really think the 35 mil is really going to help with payroll?????????????

Posted by: jerry on June 11, 2008 6:47 PM

This person who wrote this is an idiot. With the amount of employees this company has.....do you really think the 35 mil is really going to help with payroll?????????????

Posted by: jerry on June 11, 2008 6:47 PM





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