Over at the Adrants Soflow Network group, Robert Loch posted a quote from vacuum man Richard Dyson in which he claims suits are useless and creatives stink. Dyson said, "The agency business just isn't working for me. I don't want to talk to account planners, and account managers and these other assorted suits. I need to talk to the 'creatives' directly, and explain to them what I am trying to achieve. But they won't come to meetings because they are 'creative.'
"And the fact is that they are not creative at all. They are doing the very worst thing you can do, which is to sit staring at a drawing board trying to come up with an idea out of nowhere. You need dialogue to create. Of all the creative jobs I have encountered it is advertising people who make the most song and dance about creativity. And, you know, they are not creative at all. When I think of the real creation that my designers are involved in, and compare it with these 'creatives' who are earning so much more to just sit around the Groucho Club and be generally useless, it makes me vomit. I can't go on supporting an industry like that, I'm afraid."
What do you think. Comment here or see what others have said in the forum (yes, I know it's a pain, you have to join).
Why a company that makes its money selling, among other things, beef, would want to remotely associate itself with a concept that would, seemingly, reduce the desire to consume the company's primary product is a bit twisted. But, we're talking about a viral-like spoof here so all normal rules of logic don't apply. Fuddruckers, a hamburger restaurant chain, has launched a website promoting the Beef Relief Patch, a nicotine patch-like device that people who are addicted to beef can wear to reduce their cravings. The site, complete with official sounding medical language, testimonials and a link to fictitious biopharmaceutical firm Lancer-Bovina Laboratories, Inc. which "aligned itself" with Fuddruckers to market the Beef Relief Patch, also contains a funny commercial promoting the patch as well as Fuddruckers.
The work was done by Austin-based agency Fosforus, who, consciously or not, posted their creation not just to the URL www.beefrelief.com but to the revealing www.fosforus.com/beefrelief.
Nationwide Insurance has launched humorous website, Life Comes At You Fast, which challenges visitors to view 30 videos in 30 days, spot a hidden Nationwide frame, then be entered into a drawing for a Sony Handycam and G5 Mac. The videos, some of which you have, undoubtedly seen before, are amateur clips "America's Funniest Video" style such as the cheerleader who gets tossed too far, the fat woman who falls off the trampoline and the wedding attendees who collapse a dock. It's an intriguing tie in of life's unsuspected moments with an insurance company's ability to help you get back on your feet.
Promoting it June 1 through 26 run, the Holland Festival, a collection of art from all over the world, is using outdoor posters featuring hot bodies holding weapons. We're sure there's some sort of tie in here but we're not artsy enough to know. flickr user mediafact caught these images.
Speaking at the Fairmont Southampton resort in Bermuda at the AAAA management Conference, Volvo CEO and President Anne Belec openly asked the audience, ad agency managers, for new advertising ideas. Apparently, it was as if Vida Guerra, clad in a thong, bent over in front of a bunch of salivating drunks at a bachelor party. You could hear the drool hitting the floor as agency execs suddenly realized one of the biggest car accounts might be looking for a new agency.
Pulling a proverbial Burka over this tantalizing thought, Volvo agency Euro-RSCG CEO Ron Berger calmed the crowd saying, "Those of you who just think that account went into review, that's not what happened, just to be clear." Party pooper.
Defending the recently launched Procter & Gamble character blog, Where the Sparkles Girls Get Real, a blog promoting Secret Sparkle Body Sprays, P & G blogger writes the blog "is meant to be just a fun little promotion where the characters on our bottles are played out. This isn't a blog that is meant to be a way for Secret to talk with our consumers about their likes/dislikes. Instead, it is meant to be a promotional tool where consumers (teens in particular) can learn about the Body Spray scents and interact with the characters. It's just meant to be fun. Why can't certain bloggers realize this?"