Bavaria Beer Does Virtual Bartender

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Adland points (with pics) to a Virtual Bartender knock off Bavaria beer has put together. This chic dances longer then the Virtual Bartender girls and teases quite nicely in her whit bikini. Go ahead, waste a few more minutes of your day on this one. You have to enter your birthdate, name, email and select location from the list (doesn't matter which one) to get in. She doesn't understand much English but she does understand "strip."

by Steve Hall    May-11-05    
Topic: Online



CareerBuilder First Super Bowl 2006 Advertiser

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Yesterday, CareerBuilder.com announced its intent to advertise during the 2006 Super Bowl. It is the first company to make such an announcement. CareerBuilder.com's reports its 2006 marketing strategy will include national outreach and grass roots promotions in local markets. It will include primetime network and cable television, local radio, print, interactive and stadium ads. The campaign will be complemented with advertising support from the more than 130 newspapers, 48 television stations and Web sites of owners Tribune Company, Gannett and Knight Ridder.

And, yes, those chimpanzees will be back.

by Steve Hall    May-11-05    
Topic: Brands, Campaigns, Super Bowl 2006



Condoms Come to Prime Time

Ad Age reports Trojan plans to air its condom ads during prime time rather than the usual fringe and late night dayparts. Trojan CEO James Craigie promises the ads will be tame and safe for all dayparts. It's unclear whether the networks have yet accepted the ads.

by Steve Hall    May-11-05    
Topic: Brands



Agency Promotes Non-Client Game Release

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Formerly developed by Rockstar and now, apparently, under the roof of bam! entertainment, street violence game State of Emergency 2 will be released this Summer. Someone sent us a link to this commercial, created by a company called The Phage, promoting the game which, according to a source at The Phage who recently posted the ad, was created a year ago. The source says Rockstar is still a client of The Phage but would not go into details as to why his company appeared to be promoting a game that is no longer "owned" by their client, Rockstar. Either there's some weird politics going on or, perhaps, bam! entertainment and Rockstar are combining forces in some way. We'll let the game blogs figure that one out.

by Steve Hall    May-11-05    
Topic: Agencies, Commercials



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Proofreaders: Leave Us Alone

To all the anal proofreaders who keep asking us to hire you to proof this site and its newsletter. Stop. We are not hiring. In fact, we think the typos and grammatical oddities occasionally found here are part of the site's charm. Besides, what are you here for, the content or to compulsively over analyze (funny how the word anal is in the middle of that word) every letter of every word in every article? It's not like this is an annual report.

by Steve Hall    May-11-05    
Topic: Announcements



Trident Gum Saves Chattering Teeth

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Sure to grab the attention of denture wearers, dental-phobics and kids prone to nightmares, this new commercial, one of three from Trident which feature a character called Little Mouth, will debut tonight during ABC's Lost.

In the new campaign, designed to make the 40 year old gum more contemporary, the innocent Little Mouth finds himself in precarious situations, sometimes coming into harm’s way. In each case, the heroic Trident pack always comes to the rescue. With the tagline, "Trident. A Mouth's Best Friend," Each of the three television spots will showcase the little guy in new adventures

by Steve Hall    May-11-05    
Topic: Commercials



Inanimate Spokeobjects the New Ad Trend

Brenner Thomas has identified a seemingly new trend in advertising - the inanimate spokesobject. Quaker Oats has its Quaker gentleman, Travelocity has its Roaming Gnome and Burger King has its smiling, plastic King. Any more of this and we'll start hearing from the unions.

by Steve Hall    May-11-05    
Topic: Trends and Culture









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