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$150 Million Spent to Promote 'Cinderella' DVD Release

The Walt Disney Co. and 11 promotional partners will back the Oct. 4 DVD debut of the classic Cinderella with a $150 million marketing effort that rivals most new theatrical releases, according to sources familiar with the situation.

http://adage.com/news.cms?newsId=45018

16-May-05 » Comment (0)

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