'Star Wars' Fan Potential Marketing Ploy

For five months, Jeff Tweiten has been waiting in line in front of the Pacific Science Center IMAX theater waiting to see the new Star Wars movie. And everyone has been talking about it. Is anyone this freakish? Brenner Thomas doesn't think so. In fact, he thinks Tweiten's presence in front of the theater, along with couch, Internet connection and weblog is all a marketing ploy to build buzz for the movie. After all, it's not like it's gong to be difficult to see this movies since theaters will have it running on half their screens. So Thomas's theory could very well be correct.

by Steve Hall    May-16-05    
Topic: Strange, Weblogs

Diabetes Association Gets Sugar Money, Says Sugar Unrelated to Disease

While we don't pretend to be a medical expert, we've certainly heard sugar has a little something to do with a disease called Diabetes. Well, after sugary soft drink marketer Cadbury Schweppes entered into a three-year, multi-million dollar alliance, American Diabetes Association Chief Scientific and Medical Officer Richard Kahn seems to think otherwise and told Corporate Crime Reporter, in an interview, "What is the evidence that sugar itself has anything to do with diabetes? There is no evidence."

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by Steve Hall    May-16-05    
Topic: Brands

Banned Ad Strategy Jumps The Shark


Clearly a sign the GoDaddy-like, too-hot-for-TV, banned commercial strategy to milk press has jumped the shark, Motts has aired a spot for its Clamato juice featuring, simply, the brand's logo, official sounding text indicating the ad was deemed too racy for broadcast and a plea to visit the Mott's Clamato juice website to, surprise, view the commercial. A tipster points out, humorously, when attempting to view the video, all one sees is "Error 509 Bandwidth limit exceeded." Apparently, the spot's too hot for the web too.

by Steve Hall    May-16-05    
Topic: Commercials

Paris Hilton Has Sex With Bentley For Carl's Jr.


Previously thought to be too hot for TV, the Carl's Jr. commercial, featuring Paris Hilton in a revealing bathing suit, lasciviously slathering soap suds on the side of a Bentley with a big ass BBQ Six Dollar Burger to the tune of "I Love Paris in Springtime," will air nationally tomorrow night on Entertainment Tonight followed by local placement in Western states. To maximize the PR quotient of this too-hot-but-maybe-not-that-hot strategy, the company plans to release a racier, 60 second version of the spot on its website as well.

Likely to be far more popular than her recent movie, House of Wax, the ad promises to be "appealing to our demographic," said CKE Restaurants Inc. President and CEO Andrew Puzder.

UPDATE: The full spot can be viewed here.

by Steve Hall    May-16-05    
Topic: Celebrity, Commercials

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