Verizon Says Jobs Suck, Offers Cheap Messaging


Highlighting certain jobs such as portable toilet cleaner, nursing home nurse and nanny, Verizon sympathizes in this viral video saying you won't need a job to afford its $5 per month unlimited text and picture messaging plan.

by Steve Hall    May-27-05    
Topic: Viral

ABM Says No to Marketer Editorial Policies


In a welcome sign of common sense and support for unbiased journalism, American Business Media and with clear reference to the recent negative editorial policies issued by Morgan Stanley and BP, issued a press release Wednesday urging member companies and 4,500 business to business publishers to reject any attempts by marketers to influence journalism with threatening policies. In the release, ABM President and CEO Gordon T. Hughes said, "Overtures or threats made by advertisers to pull ads with intent to steer content, or advertiser requests to review content prior to publication, undermine universal journalistic ethical standards."

Kudos. Bravo. Thank you, Gordon.

by Steve Hall    May-27-05    
Topic: Policy

Chicago AD:TECH Conference Approaches


With record attendance, the San Francisco show, held this past April, was a hit and received many positive comments from attendees. Now, it's time to gear up for the Chicago Show July 11 and 12. Keynotes for the Chicago show include Garage Technology Ventures Managing Director Guy Kawasaki, P & G Manager of Innovation, Consumption Control Ted McConnell, Chrysler VP Jeff Bell, E-Loan CMO Catherine Muriel and Kimpton Hotels Sale & Marketing SVP Steve Pinetti. Get all the details and register at the AD:TECH website. will, again, sponsor WiFi access providing attendees with free Internet access at the show. Visit their booth to get access codes.

We've also been told Tribal Fusion will host the "big" party Monday night.

by Steve Hall    May-27-05    
Topic: Industry Events

Greece Gloriously Greases


OK, there's something just a bit too sexual about this billboard/ad headline which, we assume, is a promotional campaign for Greece. Oh never mind. It's just our sick mind at work. You may now return to your pre-Memorial day weekend Friday slack off.

by Steve Hall    May-27-05    
Topic: Outdoor

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Paris Hilton Crashes MediaPost Server

It seems server-crashing Paris Hilton isn't limiting herself to the site that carries her racy Carl's Jr. ad. During our normal news trawl today, we found the headline in our email, "Paris Hilton Ad Boost Carl's Jr. Traffic," and though hmm, either this ad really is working or it's yet another attempt at milking Paris for all she's got to get press. So we click. And we click. And we wait. And we wait. And, finally, we get this: "Server Error. The server encountered an internal error and was unable to complete your request. JRun closed connection." No doubt the link will work by the time you click but, you have to admit, this is kind of funny, especially when the first sentence of the MediaPost article (as sent in the email) was "Server crashes generally are considered bad for business."

by Steve Hall    May-27-05    
Topic: Celebrity

NBA Player Uniforms Could Carry Advertising


Not that there'd ever be a semi-nude Paris Hilton Carl's Jr. ad affixed to their shirts but the NBA has not ruled out selling ad space on player's uniforms. NBA Commissioner David Stern says it's inevitable and Dallas Mavericks Owner Mark Cuban said if it was up to him, ads would already be on uniforms. Readers, is this a good thing or are we racing towards the day when holographic ads are projected in front of our faces 24/7?

by Steve Hall    May-27-05    
Topic: Sponsorship

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