Netscape Rips Off Hosting Company's Marketing Idea


In early April we wrote about Bob's Cube, a promotional microsite for hosting company Hostway. The microsite presented the virtual world of an office cubicle which allowed visitors to click into the cube and explore. It was engaging enough to grab attention for a few minutes. Well, it seems the idea has been stolen by ailing Netscape to promote its browser. Called "The Cubicle," Netscape's microsite is a near identical copy of the Hostway's concept. Hostway's "Bob's Cube" was launched April 1 (oh no, is the whole thing a joke?). Netscape's "The Cubicle" was launched May 27.

Unfortunately for Netscape and fortunately for Hostway, not many people will see "The Cubicle" because it is delivered as a blockable pop up. They call it a "daughter window" to somehow make it sound less nefarious. Not very smart on Netscape's part when they could have simply launched the rip off in a separate, regular window.

UPDATE: Hugh, in comments, rightly points out this cubicle thing has been going on for quite some time.

by Steve Hall    May-30-05    
Topic: Online

Visual Thesaurus Hopes to Eliminate Writers Block

Replace Meaningless Words

If you write copy, marketing plans or white papers, you know the power of well chosen words. You also know how excruciatingly difficult it can be to come up with those words. A company called ThinkMap feels that pain and has created a thesaurus on steroids.

ThinkMap's Visual Thesaurus uses a graphic interface to animate the English language in a unique way, revealing the meanings, origins, pronunciations and relationships between words. After entering a word it creates a matrix of type, colored dots and floating lines to display the meanings, parts of speech, synonyms, antonyms, and the relationships between 145,000 English words.

by Steve Hall    May-30-05    
Topic: Tools

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