Brain Freeze: 7-11 Slurpee Promotion Or Brand Fan Project?

brain_freeze_711.jpg

Adrants reader Brandon Leigh sent us this site, created May 16 by Tim Schwartz according to Whois, which contains a video of people getting "brain freezes" from drinking 7-11 Slurpees. Leigh called 7-11 and claims the company wouldn't confirm or deny they were involved with the site. We've contacted Tim to see whether this is just a pet project or whether 7-11 is behind it. We'll let you know as soon as we do.

UPDATE: Site creator Tim Schwartz responded to our query with a very insightful, "I cannot confirm or deny that 7-11 was involved." Which, as we all know, means 7-11 is not (see below) involved.

UPDATE II: It seems we've forgotten to realize there's that Contagious Media viral contest going on right now and as Adland, correctly, points out, this, and, likely, many other virals swirling about right now were created simply to win the $2,000 prize. In hindsight, we agree with Adland, who always brings a sense of calm logic to our, sometimes, over eager gullibility.

by Steve Hall    May-22-05   Click to Comment   
Topic: Viral   

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Comments



Comments

bamboo.contagiousmedia.org/quiz/index.html


We found this hilarious too
maybe more mild but this is a fine online quiz for boys and girlz matching that we liked. Check it out!

bamboo.contagiousmedia.org/quiz/index.html

Posted by: lck on May 22, 2005 5:32 PM

why does this help me like serius?

Posted by: tyler on February 20, 2007 3:20 PM







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