Burger King Hires Darth Vader For Viral

  • 1 min read
sith_sense.jpg

We’ve been viraled! Received directly from the source, comes this Crispin Porter + Bogusky-created viral, called Sith Sense, for Burger King which invites visitors to pick an object then pose 20 questions to Darth Vader who will then guess what you are holding. It’s always right, too. We were even welcomed personally with Darth uttering “Adrants.” Quite cool. Thanks, CP + B.

UPDATE: In comments, Rick Bruner points out we’re not so special. It speaks everyone’s name that is entered into the send a friend feature. Oh well. For a moment there we thought we were special.

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Steve Hall

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