While we think Google might have some trademark name concerns over this new advertising platform, Penn Media has announced Vidsense, a program, similar to Google’s AdSense for text ads, that delivers video from Penn Media’s EVTV1 video portal to websites based on a site’s content. To use the product, website publisher place a chunk of code on their site and Vidsense will deliver contextual video clips, each preceded with 15 to 30 second commercials. Penn Media will share ad revenue with publishers just as Google does with its AdSense advertisers. Nifty idea. There’s more info on Vidsense here.
UPDATE: Penn Media CEO Jaffer Ali contacted us to clarify that Vidsense is a contextual video content network, not a contextual video ad network. Ali clarifies, “The advertising that will soon precede the content clips will be national brand advertisers. The advertising may or may not have anything to do with the website content.”
