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ExxonMobil Emission Reduction Ad Analyzed

exxonkettle.jpg

BAGnews Notes takes issue with a recent print ad for ExxonMobil touts the company's emission reducing efforts. Analyzing the ad, BAGnews Notes writes, "ExxonMobil is primarily involved in the production of gasoline, which is primarily responsible for air pollution and ozone depletion caused by auto emissions. The ad, however, refers to the capture of steam. If you read the ad copy, aren't they doing a bait-and-switch in which steam capture is (intentionally) confused with emission reduction? Maybe I'm wrong, but it seems the company is using one process to cloud the other."

Written by Steve Hall    Comments (1)     File: Creative Commentary     May-10-05  

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Comments

Typical. I'm in the process of writing a paper on the 'odd narrative' of environmental advertising. This is right in line with other giant's ad programs touting their focus on the environment. If anyone knows of more of these, send them to me. Thanks.

Posted by: john rooks on May 10, 2005 01:02 PM

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