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Funny Video Clips Promote Insurance Company

nationwide_dock.jpg

Nationwide Insurance has launched humorous website, Life Comes At You Fast, which challenges visitors to view 30 videos in 30 days, spot a hidden Nationwide frame, then be entered into a drawing for a Sony Handycam and G5 Mac. The videos, some of which you have, undoubtedly seen before, are amateur clips "America's Funniest Video" style such as the cheerleader who gets tossed too far, the fat woman who falls off the trampoline and the wedding attendees who collapse a dock. It's an intriguing tie in of life's unsuspected moments with an insurance company's ability to help you get back on your feet.

Written by Steve Hall    Comments (2)     File: Online, Promotions     May- 6-05  

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Comments

I don't get it - I was intrigued enough to go to the site, I signed up, I watched the stupid videos and have no idea what to do next. Great idea, executed poorly.

Posted by: Tom on May 9, 2005 10:46 AM

If you filled in your five selections of videos that contained the Nationwide Insurance symbol (numbers 7, 12, 15, 19 and 23), it simply increased your chances to win one of the video editing solutions.

They're just trying to brand your brain with their corporate logo.

Posted by: BJ on November 1, 2005 07:29 PM

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