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Burger King Hires Darth Vader For Viral

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We've been viraled! Received directly from the source, comes this Crispin Porter + Bogusky-created viral, called Sith Sense, for Burger King which invites visitors to pick an object then pose 20 questions to Darth Vader who will then guess what you are holding. It's always right, too. We were even welcomed personally with Darth uttering "Adrants." Quite cool. Thanks, CP + B.

UPDATE: In comments, Rick Bruner points out we're not so special. It speaks everyone's name that is entered into the send a friend feature. Oh well. For a moment there we thought we were special.

by Steve Hall    May-20-05    
Topic: Viral



FAA: No Advertising In Space

Hoping to protect outer space from becoming just another ad filled medium - and you know it will without regulation - the Federal Aviation Administration made a proposal yesterday to amend its regulations in order to insure it would be able to regulate advertising in space. Apparently, a huge billboard placed in space could appear as large as the moon and be readable without a telescope. We guess Golden Palace is out of luck on this one. Thanks John.

by Steve Hall    May-20-05    
Topic: Outdoor



Wendy's Viral Celebrates the Square

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AdPulp points to the latest viral thingamajig, this time, from Wendy's. In the clip, the little square guy hangs with a bunch of round guys helping them do stuff and wonders why all the circles are following him. Um ,yes, we get it. Square hamburgers are better than round ones. Television commercial are said to air next week.

UPDATE: Apparently, for some reason, the site has been taken down. It's up again.

by Steve Hall    May-20-05    




Marketer Launches One Second Commercial

Catering to the ever dwindling attention span and capitalizing on its name, One Second breath freshener has placed a once second commercial during every commercial break on every TV station in Belgium yesterday. The ad shows a woman placing the gel on her tongue followed, quickly, of course, by a shot of the product. Other versions of the ad are set to launch in France, the U.K. and the Netherlands. The ad was created by Antwerp-based Duval Guillaume.

by Steve Hall    May-20-05    
Topic: Commercials



Deutsch Continues to Hemorage Clients

This week's account loss for Deutsch is Monster.com who told the agency it no longer required or desired its creative services and will move them to an undisclosed location. Yes, folks, the Donny candle is, sadly, dimming. That Speedo. The separation. All those other clients who bailed. What's next? Donny looks to Donald Trump for a job on "Apprentice 4"?

by Steve Hall    May-20-05    
Topic: Agencies



OMG! New Blog Magazine to Launch!

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We are like so too tired to even begin talking about this...

Or this.

Of course we can't complain about being branded an A-Lister.

by Steve Hall    May-20-05    
Topic: Weblogs



Kendra Wins 'The Apprentice'

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In a live finale that, while better than last year's felt rushed, late finisher Kendra took the prize as Trump praised her recent accomplishments while attacking Tana's shortcomings. This year was a tough call but Trump did, in our opinion, make the right choice. We're not sure about that cheesy military commercial with Kelly though.

by Steve Hall    May-19-05    




XM's Opie & Anthony Get CBS Reporter to Swear Live On Air

Radio personalities Opie & Anthony, continually pushing the envelope of decency, today, stood behind New York CBS 2 reporter had an intern stand behind Arthur Chien with an O & A sign shouting "XM Satellite Radio!" Chien, believing his network had cut aways to another feed, turned to the duo and shouted, "What the fuck is your problem?" Humorously, Chien did not know he was still on the air, live for all New Yorkers to see. Whoever has footage of this precious moment, please send it to us.

UPDATE: Video footage is here.

by Steve Hall    May-19-05    
Topic: Promotions, Radio, Strange



Heineken Promotes Small Can With Pixel Guy

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Here's a strange little commercial for Heineken which has a video game character getting chased around the real world while carrying around a new, small can of Heineken.

by Steve Hall    May-19-05    
Topic: Commercials



FM411 Brings Originality Back to Radio

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Hoping to squash the homogenization of radio caused by focus group induced, unoriginal, repetitive playlists, FM411 has introduced a service allowing people to submit requests which are then electronically relayed to area radio stations who can then, with permission, notify listeners when their request will air.

Rolling out nationally in the coming months, the service debuted in Boston today with street "protesters" trying to "Make Radio Waves" and "Take Back Radio." FM411's hope is to build enough clout that radio stations will actually heed listeners wishes.

by Steve Hall    May-19-05    
Topic: Guerilla, Promotions, Radio



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