Marketer Launches One Second Commercial
Catering to the ever dwindling attention span and capitalizing on its name, One Second breath freshener has placed a once second commercial during every commercial break on every TV station in Belgium yesterday. The ad shows a woman placing the gel on her tongue followed, quickly, of course, by a shot of the product. Other versions of the ad are set to launch in France, the U.K. and the Netherlands. The ad was created by Antwerp-based Duval Guillaume.
Comments
almost subliminal advertsing.... 30 to sixty frames per second is refresh rate of CRT, but what of flat screens?
I'm going to try to type my rant in 1 second or less: tv
Did you guys forget about the 1998 ad by Cramer Krasselt? http://www.adweek.com/aw/search/article_display.jsp?schema=&vnu_content_id=2071793
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