Marketer Launches One Second Commercial

Catering to the ever dwindling attention span and capitalizing on its name, One Second breath freshener has placed a once second commercial during every commercial break on every TV station in Belgium yesterday. The ad shows a woman placing the gel on her tongue followed, quickly, of course, by a shot of the product. Other versions of the ad are set to launch in France, the U.K. and the Netherlands. The ad was created by Antwerp-based Duval Guillaume.

by Steve Hall    May-20-05   Click to Comment   
Topic: Commercials   

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Comments



Comments

almost subliminal advertsing.... 30 to sixty frames per second is refresh rate of CRT, but what of flat screens?

Posted by: nycat on May 20, 2005 10:46 AM

I'm going to try to type my rant in 1 second or less: tv

Posted by: kab on May 20, 2005 5:57 PM

Did you guys forget about the 1998 ad by Cramer Krasselt? http://www.adweek.com/aw/search/article_display.jsp?schema=&vnu_content_id=2071793

Posted by: Thomas K on February 15, 2006 10:29 PM





Stanton Optical


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