Mischa Barton Extends Keds Deal
She can't act but she can sure snag a multi-million dollar advertising spokesmodel contract - or at least her agents can. Mischa Barton, thespian-challenged O.C. hottie, has extended her current agreement as spokesbimbo for the Keds division of Stride Rite through 2007 and added international duties as well. As part of this agreement, Barton will appear in the footwear company's print, television and outdoor advertising campaigns, direct mail, in-store materials and online in North America and around the world, as well as make personal appearances domestically and abroad on behalf of the brand.
Reading from a publicist cue card, Keds Corporation President Shawn Neville said, "We are thrilled to extend and expand our successful relationship with Mischa through 2007 and across all international markets. Mischa personifies the Keds brand essence of authenticity, classic style, confidence and cool. Together, the Keds team and Mischa will continue to create product and marketing that reflect this essence and help Keds re-connect with its rich heritage and become a leading active lifestyle brand around the world." How deep inside the head does the hammer have to be implanted before PR people realize real people don't talk like this? And, when they are forced to, they are made to sound like idiots.