Panera Launches Faux Blog
Adrants reader JoAnna, who publishes ChefBlog received, on a recent blog post, what she believed to be comment spam from a faux blog set up for Panera bread company. Read the comment on JoAnna's post here. Then, visit the Panera blog, where JoAnna has left a comment of her own on the blog's only post calling the bluff, and decide for yourself. Loyal Panera fan or lame, uninformed blog marketing effort? We're leaning toward the latter. It just wreaks.