Street Sweat Box Promotes Degree Deodorant

suckup_street.jpg

Yesterday, Mario Marsicano stumbled upon a street promotion at Park and 53rd in New York City, part of a larger Degree In-Action Heroes promotion which involves the use of action heroes who do good because they, well, use Degree deodorant. The street promotion was a "live" version of the "Suck Up" In-Action Hero who, as the name implies, sucks up to his boss.

Because the man in the In-Action Hero booth is an actual human being, Marsicano wondered what would drive a person to sign up for this thankless job. Well, there's money, of course. But, maybe he just needed a lifetime supply of deodorant. He'll certainly need it standing in that box.

by Steve Hall    May-17-05   Click to Comment   
Topic: Guerilla   

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Comments



Comments

I just had lunch at Olvera Street in downtown LA today and there he was, the Suck Up, standing in his box. A girl walked up to us and gave us all a free stick of deodorant. I asked him why he would do such a thing and he said "for $15 an hour". I asked him if he was sweating in there (it was hot and sunny today) and he said "Oh, yeah...".

Posted by: conrad on May 19, 2005 10:11 PM

I think this whole ad campaign stinks

Posted by: kab on May 21, 2005 12:09 PM

be very very careful how you portray risk.... why don't you try using the tac of risk being more like a hero instead of an idiot pouring coffee on his bosses gonads? Boo hiss

Posted by: kathy on November 8, 2005 3:02 AM

be very very careful how you portray risk.... why don't you try using the tac of risk being more like a hero instead of an idiot pouring coffee on his bosses gonads? Boo hiss

Posted by: kathy on November 8, 2005 3:03 AM

be very very careful how you portray risk.... why don't you try using the tac of risk being more like a hero instead of an idiot pouring coffee on his bosses gonads? Boo hiss

Posted by: kathy on November 8, 2005 3:05 AM







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